DIRECTV UI/UX copy

The ask: Raise customer awareness and engagement around TVOD content on DTVi. The background: TVOD launched on DTVi in December 2022 with over 25,000 movies and TV shows available to rent and buy. But customer awareness and discovery on the platform has been limited to a handful of TVOD carousels in the Watch Now andContinue reading “DIRECTV UI/UX copy”