Assignment: AT&T THANKS needed a social campaign for their partnership with WORDAFUL. The campaign celebrated Hispanic Heritage Month and achievements within the Latinx community. The social campaign focused on everyday actions that inspire and help build communidad (community). Customers had an opportunity to win and participate in a Level Up Mentorship program, which focused on Latin Women Entrepreneurship, and exclusive VIP swag boxes.
ASSIGNMENT: ShiftPixy wanted to leverage data in infographics to drive social media engagement on their Twitter feed. Their overall goal was to convert local restaurant owners into customers using their app.
client: aLCON lighting
The purpose of this campaign was to drive social media traffic to the website and gain more organic engagement on their Instagram. Insights reflected a significant increase in traffic after campaign completed, with likes going from 2-10 to upwards of 100+ on every post.