The ask: Raise customer awareness and engagement around TVOD content on DTVi.
The background: TVOD launched on DTVi in December 2022 with over 25,000 movies and TV shows available to rent and buy. But customer awareness and discovery on the platform has been limited to a handful of TVOD carousels in the Watch Now and On Demand areas mixed in with other non-transactional content. A new “Store” section is being added to the new left-side of the menu of CFUI that will be dedicated to TVOD content, creating an area to merchandise more of the content library that now exceeds 35,000 titles.
The solution: We created a Splash Screen for the DTVI platform (In-App TV for Osprey) with a clear call to action that is easily accessible to customers, thus driving sales on in-app purchases.
Elise Gray 