AT&T Next Up™ Campaign

The problem: Next Up customers aren’t upgrading their phones before they roll off their AT&T contracts. Create an email and SMS campaign to entice early adopters with new technology and pacify their FOMO.

Insight: Talking about the device as if it is a real-life companion is a unique, fun way to introduce the next device a person can get while also speaking to the “Next Up” program.

​Solve: Create a campaign emphasizing FOMO with a through line: Your perfect companion is the iPhone 13 Pro Max.

SMS

Carry the theme by sending flirty texts from AT&T.

Email

Entice prospects with humorous messaging in every header before leading into their Next Up™ benefit.

Bios

Showcase how the iPhone 13 can be the perfect companion, well, literally.

 

DIRECTV UI/UX COPY

The ask: Raise customer awareness and engagement around TVOD content on DTVi.

The background: TVOD launched on DTVi in December 2022 with over 25,000 movies and TV shows available to rent and buy. But customer awareness and discovery on the platform has been limited to a handful of TVOD carousels in the Watch Now and On Demand areas mixed in with other non-transactional content. A new “Store” section is being added to the new left-side of the menu of CFUI that will be dedicated to TVOD content, creating an area to merchandise more of the content library that now exceeds 35,000 titles.

The solution: We created a Splash Screen for the DTVI platform (In-App TV for Osprey) with a clear call to action that is easily accessible to customers, thus driving sales on in-app purchases.

EMAIL COPY | MAX

Client: Max

The ask: Generate customer awareness for new shows and movies on the streaming platform, specifically The Flight Attendant, starring Kelly Cuoco. We were asked to create dynamic, relatable headlines for the next iteration of emails sent to AT&T customers who have not yet activated their HBO Max benefit.

The result: Activations increased significantly.