The problem: Next Up customers aren’t upgrading their phones before they roll off their AT&T contracts. Create an email and SMS campaign to entice early adopters with new technology and pacify their FOMO.
Insight: Talking about the device as if it is a real-life companion is a unique, fun way to introduce the next device a person can get while also speaking to the “Next Up” program.
Solve: Create a campaign emphasizing FOMO with a through line: Your perfect companion is the iPhone 13 Pro Max.
SMS
Carry the theme by sending flirty texts from AT&T.
Entice prospects with humorous messaging in every header before leading into their Next Up™ benefit.
Elise Gray 