Freelance Copy Project SKIMS tasked me with creating copy for multiple activations for their brand, including SMS, web, and email. This is the result.
Author Archives: Elise Gray
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PACIFIC SYMPHONY
BARBIE ON MAX
AT&T Next Up™ Campaign
The problem: Next Up customers aren’t upgrading their phones before they roll off their AT&T contracts. Create an email and SMS campaign to entice early adopters with new technology and pacify their FOMO. Insight: Talking about the device as if it is a real-life companion is a unique, fun way to introduce the next deviceContinue reading “AT&T Next Up™ Campaign”
THE UNDERCARD BOXING APP
The ask: Create exciting messaging to generate brand awareness for the upcoming launch of The Undercard Boxing app. The solve: A narrative VO script storytelling the innovation behind the Undercard Boxing App.
DIRECTV UI/UX COPY
The ask: Raise customer awareness and engagement around TVOD content on DTVi. The background: TVOD launched on DTVi in December 2022 with over 25,000 movies and TV shows available to rent and buy. But customer awareness and discovery on the platform has been limited to a handful of TVOD carousels in the Watch Now andContinue reading “DIRECTV UI/UX COPY”
EMAIL COPY | MAX
Client: Max The ask: Generate customer awareness for new shows and movies on the streaming platform, specifically The Flight Attendant, starring Kelly Cuoco. We were asked to create dynamic, relatable headlines for the next iteration of emails sent to AT&T customers who have not yet activated their HBO Max benefit. The result: Activations increased significantly.
DIRECTV
All In One Pitch
For the AT&T All In One Campaign pitch, we played with the idea of enticing consumers to combine their AT&T wireless and internet plans for all-around connectivity. To do this, we leaned into the idea of how much peace of mind having everything in one place would bring.
Elise Gray 