Freelance Copy Project SKIMS tasked me with creating copy for multiple activations for their brand, including SMS, web, and email. This is the result.
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PACIFIC SYMPHONY
BARBIE ON MAX
DIRECTV UI/UX COPY
The ask: Raise customer awareness and engagement around TVOD content on DTVi. The background: TVOD launched on DTVi in December 2022 with over 25,000 movies and TV shows available to rent and buy. But customer awareness and discovery on the platform has been limited to a handful of TVOD carousels in the Watch Now andContinue reading “DIRECTV UI/UX COPY”
All In One Pitch
For the AT&T All In One Campaign pitch, we played with the idea of enticing consumers to combine their AT&T wireless and internet plans for all-around connectivity. To do this, we leaned into the idea of how much peace of mind having everything in one place would bring.
Redefine speed.
AT&T All In One Campaign: For AT&T’s All In One option, we created a campaign that would help customers better identify with someone who has everything connected with AT&T by creating use cases. We took words from the Gigillionaire campaign and redefined fun words to fit into this world.
Big gig energy
AT&T All In One Campaign: For AT&T’s All In One option, we created a campaign that would help customers better identify with someone who has everything connected with AT&T by creating use cases. We took words from the Gigillionaire campaign and redefined common words and phrases from pop culture to fit into this world.
Lucy In the sky
All These Hoes Laughing
Digital Artwork
Elise Gray 