The ask: Raise customer awareness and engagement around TVOD content on DTVi. The background: TVOD launched on DTVi in December 2022 with over 25,000 movies and TV shows available to rent and buy. But customer awareness and discovery on the platform has been limited to a handful of TVOD carousels in the Watch Now andContinue reading “DIRECTV UI/UX COPY”
Category Archives: art
EMAIL COPY | MAX
Client: Max The ask: Generate customer awareness for new shows and movies on the streaming platform, specifically The Flight Attendant, starring Kelly Cuoco. We were asked to create dynamic, relatable headlines for the next iteration of emails sent to AT&T customers who have not yet activated their HBO Max benefit. The result: Activations increased significantly.
Taco Hell
Social Distancing
Made with Adobe Photoshop
Sleeping
Made with Adobe Photoshop.
Cat Eyes
Made with Adobe Photoshop.
A Thousand Flowery sUNS
Made with Adobe Photoshop.
Elise Gray 