The problem: Next Up customers aren’t upgrading their phones before they roll off their AT&T contracts. Create an email and SMS campaign to entice early adopters with new technology and pacify their FOMO. Insight: Talking about the device as if it is a real-life companion is a unique, fun way to introduce the next deviceContinue reading “AT&T Next Up™ Campaign”
✏️ senior copywriter. strategist. word slinger.
Elise Gray 